13 reasons why your newsletters are not attracting attention
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Have you ever sent a newsletter only to find that it was not open? Or even worse, no one read it at all?
You’re not alone. It is estimated that the average open rate of newsletters is around 20%. And if your newsletter isn’t grabbing attention, it could be for a number of reasons. Once you know what they are, however, you can take steps to fix them and start seeing results. Here are 13 possible reasons why your newsletter might not be noticed:
1) You don’t have a strong call-to-action phrase.
One of the most important elements of any marketing campaign is a clear call to action (CTA). Without one, people won’t know what you want them to do.
2) You don’t personalize your messages.
Generic emails go unnoticed. If you want people to open and read your newsletters, you need to make sure they are personalized.
3) Your subject lines are boring.
The subject line is the first thing people see when they receive your newsletter. If it’s not interesting, they won’t open it. You need to make sure that you write engaging subject lines that give people a good reason to open your newsletter.
4) Your email copy is boring.
How you write can make or break your message. If your copy isn’t engaging, it won’t encourage more people to read your newsletter.
5) You do not use images or videos.
People are more likely to interact with content that includes images or videos. If you want to stand out from the competition, you must use multimedia in your newsletters.
6) You don’t personalize the content of your email.
Just like subject lines, personalizing your email content will help you be more open. It’s a good idea to include customer names in emails so they feel like you’re talking to them directly.
7) You send too many newsletters.
If your customers are bombarded with email after email, they’ll be tired of your name popping up in their inbox. When people are oversaturated with content, they are less likely to pay attention to an individual message. Try to space out your newsletters so people have time to digest them.
8) Your newsletters are cluttered.
When people see cluttered email, they’re less likely to read it. Be sure to use an easy-to-read newsletter template so you don’t overwhelm your readers.
9) You don’t make it easy for people to unsubscribe.
If the only way people can get rid of your newsletters is by contacting customer service, they won’t go the extra mile. Instead, include an easy-to-find unsubscribe link in every issue.
10) You haven’t segmented your newsletter list.
If you send the same content to everyone on your list, no one will read it. Instead, send different types of newsletters to each section of your subscriber base so you can offer them relevant content based on their interests.
11) There is not enough useful information in your newsletters.
If you want people to keep opening your newsletters, you need to make sure they get something out of it. Try to include helpful tips, articles or recipes in each issue.
12) You don’t test different titles.
A/B testing is a great way to see which headlines work best for your newsletters. By testing different titles, you can find out which one makes your email more engaging and get better engagement in the future.
13) You don’t track the performance of your newsletter.
It’s essential that you keep track of how many people read each issue so you know what changes to make. Try using a marketing tool like Benchmark or Mailerlite to measure the performance of your newsletters.
A good tip is to use Venngage – an online tool infographic maker which offers a huge range of free newsletter templates that anyone can use. Venngage is known for having one of the best newsletter designs on the internet and to give you an idea, here are some of the best newsletter examples from their page.
If you’re not seeing the results you expect from your newsletters, it may be because you’re making one of these mistakes. By avoiding these common mistakes, you’ll be able to create newsletters that people will actually want to read.
And with a little help from Venngage, you’ll be able to come up with an effective and engaging newsletter format. Start creating your newsletter today and inform your potential customers of the announcement of your new company!