Elana Zak joins POLITICO as newsletters manager





By MELISSA COOKE

Announcement of the Editorial Director of Content Strategy Alexandra Manzano, Editor-in-Chief Matt Kaminski and Editor-in-Chief, Platforms and Operations, Joe Schatz:

Each month, this newsroom publishes thousands of unique editions of newsletters that reach millions of readers. Politico has long been a leader in the newsletter industry (it used to be cool) – and now we’ve found a great reporter and strategist to help us double innovation and accelerate growth.

Please join us in welcoming Elana Zak as newsletter manager. Elana is joining the Content Strategy and Innovation team after five years at CNN and will report to Ali Manzano.

In this newly created role, Elana will work in the newsroom to strengthen content strategy and forge best practices for our large newsletter business. It will identify opportunities for experimentation and will work to develop existing newsletters and launch new ones. Elana will develop strategies for retention, growth and deeper audience engagement in partnership with our engagement and analytics teams as well as with the marketing and product departments. She will also work closely with the Universal News and Production offices to ensure that our operations are smart and sustainable.

In partnership with the newsletter editors and editors, the CSI team, Lily Mihalik and our Product and Tech departments, Elana will lead our future newsletter redesign project to modernize our visual strategy, add new storytelling tools and create more efficient processes.

Most recently, Elana was the Programming Editor at CNN Business, where she launched a number of new products, including a custom business news app and the CNN Business Nightcap newsletter. She managed CNN Business’s digital presence across all platforms and worked with the CNN homepage teams on news events, referrals and push alerts.

Previously, Elana led social media efforts at Stat, the life sciences site of Boston Globe Media, and was editor in charge of public engagement at The Wall Street Journal. She is an adjunct professor at the Newmark School of Journalism at the City University of New York and at New York University. She holds a BA from the SI Newhouse School of Public Communication at Syracuse University and an MA from Goldsmiths College, University of London.

It starts on Tuesday August 3.

Ali
Mast
Joe

Harry L. Blanchard