Google Area 120 Museletter turns Docs into newsletters

In the media landscape, newsletters are currently very popular among journalists and other writers who want direct audiences, as well as businesses. Most are using Substack, Google’s 120 area experimenting with a very interesting tool called Museletter which leverages Docs / Drive for distribution.

Update 12/14: Exactly three months after the first report on Museletter, zone 120 closes it. In one email users today (Going through Raphael JR), Google claims to have learned “a lot” from the Docs newsletter service. That said:

Unfortunately, this experience is coming to an end. Museletter will close on December 20, 2021, when we will deactivate the website and remove the limited data we have (like this mailing list).

No action is needed on your end. We have not activated our public content creation tools, so there is no user data to export.

The team says they “still believe[s] in the promise of new content distribution and monetization, “and that Museletter” will inform Google’s future efforts in this and other spaces. ”

There is no mention of a similar functionality coming to an existing service, however, if we were to read tea leaves, such a capability could be ripe for inclusion in an offering like Google Workspace Individual.


Original 9/14 at 6:08 p.m. PT: Area 120 is Google’s internal incubator and it recently unveiled Museletter. After creating a “public profile” on museletter.area120.google.com/[name], you can “post any Drive file, as a blog or newsletter” on this home page or directly to a mailing list.

Just open Museletter, choose a Drive file, and publish. It’s so easy.

Editors will have the option of making any document, sheet or slide available for free or for a fee, say $ 5 per month.

You control how you share your work. With private sharing, you can directly email your content or grant exclusive access to subscribers.

Museletter offers community features and engagement analytics to “grow your audience”. You can request early access to the tool now, and it will be available “in the coming months”. The base product is free, but Google will offer “premium” features, such as custom domains and welcome emails.

People often compile elaborate spreadsheets and share them through Google Sheets. This offers a free repository of your work, as well as an easy way to monetize. Examples of use cases / users touted by Google:

  • Jenna is a marketer. She creates and shares Google slides that explain different marketing techniques. To monetize its slides, it offers a paid subscription to its content.
  • Jojo is a world traveler. After her recent trip, she deposits her photos, along with a narration, in a Google document. She posts the document, as a blog, on her mailing list.
  • Tyson is a financial advisor. He creates Google Sheets, which shows how to save for retirement. He posts the content on his public profile.

Google’s Area 120 structure sees popular products integrated with existing services. Unpopular projects are often completely belittled. Elsewhere in the company, the new Individual level of Google Workspace will soon feature “professional” email templates that can be personalized with the brand’s colors, images and logos. It is intended for both promotional messages and newsletters.

More Google space 120:

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Harry L. Blanchard