Google highlights online discussions and forums in search results

Google is rolling out a new addition to search results that highlights what people are saying about a topic in online discussions and forums.

Announced today at Google’s “Search On” virtual event, the discussions and forums feature expands the search company’s efforts to provide links to relevant forum posts.

Also announced during Search On, Google is breaking down language barriers in news by making it easier to find translated articles.

Here’s more information about the features announced today on Google Search On.

Discussions and forums

Google responds to a major request from Internet users to display more results from online discussions and forums.

Rolling out now, English users on mobile in the US will see a new search feature with links from a wide selection of forum posts.

In a blog post, Google states:

“We heard from you that you want to see more of this content in search, so we explored new ways to make it easier to find. Starting today, a new feature will appear when you search for something. something that could benefit from the various personal experiences found in online discussions.

Google gives an example of entering a query like “best cars for a growing family”.

Now, in addition to the usual web results, you’ll see links to various forum posts with people sharing their personal experiences.

You can see what the functionality looks like in the example below:

Screenshot from blog.google/products/search/google-search-discussions-forums-news/, September 2022.

Google says it may update the Discussions and Forums feature in the future as it learns which results are most useful to people.

Translated News

Google is working on the possibility of providing translated media coverage using machine translation.

In a blog post, Google states:

“Let’s say you want to know how people in Mexico were affected by the magnitude-7 earthquake earlier this month. With this feature, you will be able to search and see translated headlines for news results from publishers in Mexico, in addition to those written in your preferred language. You’ll be able to read authoritative accounts from journalists around the country, giving you a unique perspective on what’s going on there.

Machine-translated news coverage is set to roll out in 2023 on mobile and desktop. The feature will translate French, German and Spanish to English.

Google promotes Online Discussions & Forums in search resultsScreenshot from blog.google/products/search/google-search-discussions-forums-news/, September 2022.

Source: Google
Feature image: JHVEPhoto/Shutterstock

Harry L. Blanchard