Jeeng’s survey shows more consumers are turning to email newsletters than ever before
NEW YORK, February 17, 2022 /PRNewswire/ — Jeeng, the only multi-channel messaging platform designed exclusively for publishers, today released its 2022 Digital Publishing Report showing findings that could be critical to publishers’ survival in 2022 and beyond. -of the. Data from the study shows that nearly twice as many US consumers now turn to publisher newsletters for reliable information compared to last year. Additionally, 75% of survey respondents say they check their email several times a day, up from just 66% last year.
The increase in email readership proves the power of email to build subscriber engagement, trust and loyalty and underscores the opportunity for publishers to capitalize on this enthusiastic and engaged audience.
“We’ve seen an anecdotal increase in email readership among our own customers over the past year, so this third-party validation really comes as no surprise,” Jeeng’s CEO said. Jeff Kupietzky. “Subscribers are desperate for sources they can trust, but this research shows they also want the interaction and sense of community they get from social platforms. Publishers have a great opportunity to deliver the best of both worlds by leveraging the trust consumers place in them while building a community of supporters.”
Survey data showed that, above all else, digital consumers want a smart combination of credibility and community, and publishers are uniquely positioned to meet this demand with four key strategies:
- Loyalty: More than 60% of respondents who subscribe to publisher newsletters say they do so because they already read content on the site.
- Personalized content: Nearly 25% of users say they read email from editors because the content feels like it was written just for them, and two-thirds say they would be more likely to subscribe if they knew the content would be personalized.
- Appeal to the desire to support the mission: While the majority of people still prefer ad-supported content that they can read for free, the number of those paying for subscriptions has jumped 80% since last year. The reason: Subscribers are willing to pay to support the mission, organization, or coverage of the topics they care about.
- Sense of community: 58% of respondents say the ability to read comments is their favorite feature publisher sites offer and half say they rely on emails notifying them when something new is published. More importantly, one in four say they would use chat, email notifications and content sharing if publishers made these features available.
“This year’s data once again shows that publishers have a tremendous opportunity to leverage the trust subscribers place in them to build more connected and engaged communities using email as their primary channel,” Kupietzky said. . “But given that all publishers struggle with limited staff and resources, deploying automated AI technology is the only practical and realistic way to meet audience expectations for personalization, community, and of commitment.
The ability to deliver what subscribers want through a direct 1-to-1 channel that you can control, like email, will be a game-changer for publishers this year.”
The 2022 Digital Publishing Report was conducted by Mantis Research on behalf of Jeeng, surveying over 1,000 US consumers in November 2021. To view the full results of the 2022 edition, visit: https://go.jeeng.com/2022-digital-publishing-industry-survey-report
Jeeng, formerly PowerInbox, provides personalized, automated, multi-channel messaging solutions that enable publishers to generate new revenue through personalized audience engagement. With Jeeng, publishers can better own and optimize their audiences, focusing on automated multi-channel messaging tailored to audience interests, easily managed and supported by a dynamic messaging platform. Backed by Venture, Jeeng supports 150 million monthly unique users from over 650 leading publishers, including VICE Media, The Atlantic, Crain’s, HarperCollins and Vox Media. For more information about Jeeng, visitwww.jeeng.com.