Keep residents informed with virtual newsletters

Image by Tumisu via Pixabay

Much has changed in the 18 months since the pandemic began, from how we work and learn to how we interact with each other and how we relax. Face-to-face communication has drastically diminished to make way for online interactions in almost every aspect of our lives.

For property owners and operators in particular, finding effective ways to reach and communicate with their residents has been a top priority over the past year and a half.


READ ALSO: Why Property Managers Should Blog


Of course, social media posts are all the rage, especially among Gen Z and Millennials, as are QR codes and even good old-fashioned print flyers. But perhaps the easiest and cheapest tool for communicating with residents of all ages in a timely and safe manner is community newsletters. Here’s how to make the most of it to educate your residents and improve retention.

Benefits

Why would property managers invest resources in a community newsletter? In short, because it can help make a community more cohesive.

Inform residents. Newsletters are a simple way to keep residents up to date on community policies, pet policy reminders and lease renewal milestones to energy and water conservation tips and sanitary measures. You can also use newsletters to introduce new management staff or that new gear booking platform you just added to the community website. Plus, tenants can discover cool new places or events happening in the neighborhood.

Send reminders. With the change of seasons, specific maintenance work is required at the property. Use this online tool to send reminders about scheduled landscaping or roof and gutter checks, annual pest checks, HVAC system checks, and snow removal procedures. Plans for a neighborhood garage sale, holiday announcements, and notifications about common area renovation projects can also be shared through community newsletters.

Virtual bulletin board. A section of the newsletter could be reserved for residents to post items for sale, requests for goods or services, and even community-related accomplishments. Winners of contests held in your communities, such as pumpkin carving or best holiday decorations, could also be announced in newsletters, along with recognition of tenants’ efforts to comply with community rules and regulations.

Image by Gerd Altmann via Pixabay

A variety of personal accomplishments could also be featured in this section, from recent graduates to families with new babies, but be sure to ask permission first!

An advice column is a good idea. This way, you can help your residents inspire each other – with DIY projects or home gardening tips – and make them feel like they really belong in the community they live in.

Marketing boost. Include your property’s website, blog and social media pages in the community newsletter to increase your advertising exposure. Go the extra mile and invite local businesses, such as furniture rental or food delivery companies, to write articles about your community.

Keep in mind that a newsletter should not be used to send formal notices. It should strictly serve as a centralized location where residents can easily locate information.

Challenges

Creating a community newsletter can seem like an overwhelming task that takes too much time and effort. Plus, some would argue that the low open rate and lack of immediately measurable results don’t justify the resources and effort. But once you’ve decided on the template and type of content and established a rollout schedule, newsletters can easily turn into a great tool for promoting your property and connecting with residents and prospects.

Harry L. Blanchard