LinkedIn adds newsletters to help job seekers build communities

Building a community can be difficult, especially when working from home (opens in a new tab) or looking for a new job (opens in a new tab) that’s why LinkedIn (opens in a new tab) introduces newsletters on its platform.

Last year, the professional social network launched Articles for Pages to make it easier for its users to post long-form content to spark conversations and drive greater engagement. Now, however, LinkedIn is building on that idea with newsletters.

With LinkedIn newsletters, all of your Page subscribers receive an automatic, one-time notification each time you create a new newsletter. However, you can also share your content outside the company’s platform to increase audience.

Once your newsletter is up and running, you can build a community of opt-in subscribers who receive in-platform and email notifications whenever new content is posted. The best thing about LinkedIn’s new newsletter feature is that it’s free, which means you don’t need to sign up for LinkedIn Premium. (opens in a new tab) to start building a community on the company’s platform.

Simplified campaign manager

In addition to newsletters, LinkedIn also released a more intuitive Campaign Manager experience to help its users manage their advertising campaigns. (opens in a new tab).

The company’s updated campaign manager features simplified navigation with menu items that reflect a typical campaign lifecycle: plan, publish, test, analyze. This allows users to spend less time managing and more time executing successful LinkedIn campaigns.

If you’re running campaigns for multiple accounts on LinkedIn, Campaign Manager also lets you quickly switch between them right from the top of its menu.

Whether you want to build a community of like-minded people or reach even more customers, LinkedIn has you covered with its latest round of updates.

Harry L. Blanchard