‘The Endless Letter’ Website, produced in partnership with Red collar Digital Agency, is the last part of the #VictoryPages multiplatform digital project launched by RT Creative Lab in 2020 and dedicated to 75 years of victory over Nazism. #VictoryPages is represented by ‘The Endless Letter’ at Instagram.
‘The Endless Letter’ is a unique graphic series comprising hundreds of excerpts from original frontline letters from WWII, which were collected from Russian archives by the team of ‘Front Letters‘project. The quotes are accompanied by illustrations created by young students of the RANEPA design school in Moscow, as well as renowned artists Peter Bankov and Mikhail Sorkin. The letter fragments and illustrations were shared line by line on Instagram Stories, creating a sort of ‘endless letter’ with an original, non-stop score by young Russian composer Max Makarychev.
The new website brings together frontline missives, illustrations and music in an interactive cloud-like archive.
“Our online archive of letters is an archive of feelings,Says Kirill Karnovich-Valua, Creative Director of RT Creative Lab. “Each line bears the image of a real human being. It’s a story about the fate of an ordinary person – a soldier, a wife, a mother, a child, a father … It’s the story of millions of families, those who lived and died during this terrible war. It is above all a love story. “
The unique user experience offers an intimate glimpse into a world at war. Karnovich-Valua says:
We wanted to create the atmosphere of reading dear letters by candlelight, telling a private story from that time, the stories of ordinary people.
The triangle shaped pieces of parchment unfold when clicked to reveal a letter fragment with illustration accompanied by music and special effects. The letters containing the author’s name and fate (when known) are arranged in chronological order.
“Our goal was to produce an unusual user experience. A space that allows you to fully immerse yourself in the moment,»Says Denis Lomov, creative director of Red Collar. “The letters are arranged in 3D space. Using colors, fonts and textures, we transport the user to the days of the Great Patriotic War, and the subtle silhouettes of people, flying sparks, rising snow, tracer bullets and music. help convey each other’s tension and tragedy. history.”
The website uses the ‘May’ font, created especially for the #VictoryPages project. The unique font is compiled from hundreds of original historical inscriptions handwritten by Soviet soldiers on the walls of the Reichstag in the spring of 1945.
#VictoryPages is a large multiplatform digital project dedicated to the 75th anniversary of the defeat of Nazism. It offers the opportunity to assess the magnitude of May 9, 1945, the day the war for the USSR ended, through the personal impressions of our contemporaries. Almost 27 million people were killed or died during the war. The project is a victory story told for young people, by young people, using the language of modern media, on five social networks.
Different series of the #VictoryPages project garnered a total of 69 awards, including Webbys, Clio Awards, Epica Awards, Shorty Social Good Awards, and Red Dot Awards, among others.