Subscribers can now subscribe to the journal’s newsletters in tweets

Last week, the online newsletter platform Revue announced that Twitter subscribers can now subscribe to Revue newsletters directly from their newspaper tweets. This subscription feature is currently available to Journal editors on desktop and mobile web, and will soon be available in the Twitter app on iOS and Android devices.

“It’s part of our mission to help you grow. We have already enabled subscribers to subscribe to your newsletter directly from your Twitter profile. And now they can from Tweets too, some with just one click, ”said Anna from Revue in an October 22, 2021 blog post.

One-click registrations

There will be no more double opt-ins for most users. With the new feature, most subscribers can sign up for Revue newsletters with just one click. Subscribers simply click on a link in the associated tweet and they will be subscribed to the newsletter using the email address linked to their Twitter account. Users who do not have an email linked to their Twitter account will need to take the extra step to go to the Writer’s Journal profile page to subscribe to the respective newsletter.

Mostly positive response to the new functionality

People who shared the news on Twitter were happy with the new addition.

Twitter acquires Sphere

Twitter continues to make improvements to Revue to make it more appealing to writers and subscribers. But they don’t just focus on one area. Two days before Revue’s announcement, Twitter acquired the Sphere group chat app. Sphere said in a blog post that the acquisition would help them accelerate their mission of bringing people together through community. The Sphere flow encourages people to connect with each other and to do so in productive and meaningful ways. They do this by highlighting important messages, erasing old and irrelevant conversations, and encouraging people to express their gratitude.

“There are only a few companies today who believe in this vision and are able to make significant progress towards it. Like others, we’ve watched and admired Twitter’s growing investment in building communities with the release of communities, spaces, and features that promote safety. When we first met the team, we were even more impressed by how seriously they pursue an interest-based community and how much they believe in its potential impact, ”the Sphere team said in a blog post. October 20.

“Today’s announcement means we have the opportunity to build on what we’ve learned at Sphere and take our efforts to a whole new level. As we end our standalone product next month, we’re excited that our team of 20 continues to work in Communities, Direct Messages and Creators on Twitter. We can’t think of a better home for this job and are more than excited to get started, ”added Sphere.

Twitter acquires the Sphere group discussion platform. Image courtesy of Sphere.

Insider take

Twitter has certainly had a busy year, launching the Twitter Blue subscription service in Canada and Australia, acquiring Scroll, launching paid Super Follows subscriptions, launching a weather news subscription service and of course. , by acquiring Revue, to name just a few of their accomplishments. These actions have several points in common: diversifying income through subscription products, creating a community and making Twitter essential to its users.

We can’t predict which of these subscription services will prove to be effective, but through its acquisitions, Twitter has “acquired” incredible talent and already successful services with integrated audiences. They just need to figure out how to successfully integrate them into their social ecosystem for maximum benefit.

Harry L. Blanchard