Substack introduces publication sections for newsletters so writers can “grow their media empire”

The newsletter publishing platform Substack has introduced publishing sections for its newsletters, which will allow editors “to create and manage multiple newsletters or podcasts within a single main publication,” the company said Thursday.

“As your post grows, you might start to expand what you offer to readers,” Substack explained in a blog post. “For example, you can add a separate section for a podcast series, for regional or topical content, or for articles in other languages.”

Subscribers can choose whether or not to receive emails for each section. “We’re excited to create more tools that give writers the flexibility to grow their media empire and give readers more agency over what they read,” the blog says.

Substack CEO Hamish McKenzie described in Financial Time what the new sections might look like: “Maybe you have something on politics for example, and something on sports, and something on religion in the same post. “

Sections aren’t quite a new concept in publishing; many news sites (including The edge) are generally divided into sections, such as technology, science, entertainment, etc. And before online news sites had sections, newspapers were broken down by topic into sections like sports, business, and local news.

For those who may not have followed the news industry as closely as those who work there, online news sites (and the internet in general) are blamed for killing newspapers, and there is There has been a lot of concern about the death of email newsletters. online news sites. Of course, there are plenty of other reasons why newspapers are in decline, but Substack recreating what is essentially a newspaper format is a kind of Ouroboros journalism.

And Substack, backed by prominent Silicon Valley venture capitalist Andreessen Horowitz, has seen a tear in recent times, attracting many prominent journalists with generous bonuses and the promise of greater control over what. they write and how they connect with audiences. And Andreessen Horowitz led a $ 65 million fundraiser for Substack last month, valuing the company at around $ 650 million.

But newsletters that focus on individual creators like Substack and Revue are only part of the push to get into people’s inboxes; they’re also a big part of how traditional publishers reach their 21st century audiences. Their long-term impact on the news industry remains to be determined.

Harry L. Blanchard