The future of newsletters is personal: The Media Roundup | What’s New in Publishing

Today, we wonder what the future of editorial newsletters looks like, looking at what happens when journalists get mean on Twitter, looking at what happened to BuzzFeed stocks, and looking at the bagging of the product market. media.

What future for newsletters?

The Guardian, The Economist and The Financial Times share information on how the newsletter format is used to deepen reader relationships and strengthen subscription offers. This roundup of news:rewired is well worth your time, even if you’re not currently producing your own newsletter:

“The Economist is well known for being ‘byline-less’, which [newsletter editor Aaron] Coultate said it was because of the “collegiate” and “collaborative” nature of its newsroom. “The credit belongs to the whole team. But newsletters are a slightly different story, where specialist newsletter writers get a signature photo.

The theory is that newsletters are a much more personal and self-selected way to consume information. As such, there’s a tremendous amount of elevation and loyalty that comes from associating them with a specific writer.

What future for newsletters?

Media bagging is real, and product pricing in emerging markets shows it

It is a fascinating read. How do you price media products in a market where food is the biggest competitor for every dollar? The answer would seem to be ‘sackestization’ and – funny name aside – it’s a solution we’re already seeing publishers experimenting with in the UK and US. I expect to see a lot more of this in the near future.

Washington Post’s Sally Buzbee berates staff after row over sexist joke

WaPo’s Felicia Sonmez and Jose Del Real exchanged “bitter beards on Twitter about a third reporter, Dave Weigel.” I get the end of it all and I don’t care about the specifics – only that the ongoing discussion of what is and isn’t considered acceptable for journalists on Twitter will come back to the fore. Get those catches ready!

BuzzFeed shares fall 41% as investor lockout expires

We mentioned that HuffPost returned to profitability last week — but that’s bad news for its owner. The move marks the worst one-day percentage drop in the digital media upstart’s short trading history – and it’s a worrying look at how the market views digital media.


This content originally appeared in The Media Roundup, a daily newsletter from Media Voices. Subscribe here:

Harry L. Blanchard