The New York Times will start charging readers for some newsletters – WWD

The New York Times has finally revealed details of its top-secret newsletter project which at one point involved Chore Sicha before he jumped ship for New York Magazine.

The main takeaway is that readers will now have to pay for some of these as a mix of around 15 new and existing ns.News and opinion pieces will only be available to Times subscribers. Since their launch about two decades ago, they have been free.

According to The Times’ own data, nearly 15 million users read a Times newsletter every week, and the portfolio has grown to 50 emails.

Alex Hardiman, Chief Product Officer at The New York Times, said, “Now that The Times has surpassed 8 million subscriptions, our distinct and diverse portfolio of newsletters represents the start of a larger investment to add even more value. differential to our subscriber experience.

Writers will include Tressie McMillan Cottom, Jay Caspian Kang, Kara Swisher, Peter Coy, Jane Coaston, Tish Harrison Warren and John McWhorter. Among the novelties, Swisher, who already hosts a podcast for The Times, will open her notebook for readers to follow as she tracks shifting power dynamics in technology and media.

Kathleen Kingsbury, The Times Opinion Section Editor, added: “We have shown tireless discernment in choosing these new writers to join our existing columnists, who are the leading voices in their areas of coverage. Together, this group of talented and thoughtful journalists will provide our subscribers with in-depth analysis and fresh insights only available with The Times. And that’s just the beginning.”

Bulletins including Morning, DealBook and Breaking News alerts will remain free.

Like other media, the Times competes with Substack, a San Francisco-based newsletter technology platform that continues to add many top writers to its rosterincluding Casey Newton from The Verge, Hunter Harris from Vulture, Anne Helen Petersen from BuzzFeed and Matt Taibbi from Rolling Stone.

For journalists, the main attraction is that Substack, which makes money from subscriptions rather than ads, allows journalists to generate revenue directly from their own audiences at a time when advertising is shrinking even further in the middle of the pandemic. The newsletters are owned by the writers, and in most cases Substack takes 10% of the revenue, although some writers received an upfront fee.


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