Times Newsletters director announces changes
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Newsletters have an even longer history than newspapers, and email is several decades older than the web. Despite this long pedigree, email newsletters are having a very lively time — and here at The New York Times, we’re striving to bring even more depth, ambition, and scale to our lineup.
This summer marks the 20th anniversary of the Times publishing its first newsletters. We started in 2001 covering technology, books, and finance, among other topics. Some of these newsletters continue to thrive, in various incarnations, as part of a portfolio that reaches some 15 million people every week – a number that has jumped over the past two years. Flagship products such as The Morning and DealBook serve as a destination for readers and a crucial gateway and guide to our journalism, while delivering original reporting and analysis.
As Editorial Director of The Times Newsletters, I’ve been thinking with my colleagues about what’s next. How can we innovate in the inbox and deliver sophisticated coverage of the topics that matter most to our readers?
Newsletters are already an integral part of our subscribers’ experience: nearly half of our subscribers read a newsletter every week. This week, we’re pulling back the curtain on a new kind of journalism from The Times: 15+ newsletters that will be available only to our subscribers. The goal is to continue to grow the inbox as a destination for our journalism and add value to a Times subscription.
The first batch focuses on topics our readers are passionate about, is staffed by journalists with deep expertise, and features exciting and diverse new voices. It includes newsroom favorites Well, On Tech, At Home and Away, On Soccer and Watching, and columnists like Paul Krugman and Jamelle Bouie.
It also offers a new set of newsletters in Opinion (which remains a completely separate and independent entity, apart from our news operation):
John McWhorter, a Columbia University linguist, will explore how race and language shape our politics and culture.
Kara Swisher, host of the “Sway” podcast, will open her notebook to follow the changing power dynamics in technology and media.
Tressie McMillanCottom, professor at the University of North Carolina at Chapel Hill, will offer a sociologist’s perspective on the culture, politics and economics of our daily lives.
Tish Harrison Warren, an Anglican priest, will reflect on issues of faith in private life and public discourse.
Pierre Coy, a seasoned business and economics journalist, will use his decades of expertise to unpack the biggest headlines.
Jay Caspian Kang, a high-profile cultural critic and contributor to The New York Times Magazine, will tackle thorny questions about politics, culture and economics.
Jane Coaston, host of “The Argument” podcast, will offer context and analysis of the biggest debates in sports, politics and history.
All of these subscriber-only newsletters represent a unique collection of talent and expertise in Opinion and the newsroom, assisted by editors, designers, developers, product managers and other specialists.
We’ve spent most of the last year working towards this launch, and other new and revamped newsletters – including a new version of On Politics and a revamped version of Smarter Living focusing on back-to-school issues. work – will join this first batch in the next month.
You can subscribe to The Times newsletters here.