Twitter would have moved teams away from spaces, newsletters and communities
Twitter is pulling employees away from working on core consumer-facing features like Audio Spaces, Communities and Newsletters and instead plans to refocus their efforts on user growth and personalization, according to Bloomberg. The changes come as a pending takeover by Elon Musk already casts a shadow over every move the company makes – and comes just weeks after Twitter CEO Parag Agrawal announced a pause in most hiring and fired the company’s consumer products leader, Kayvon Beykpour, and leader. on the revenue side, Bruce Falck. BloombergThe report reveals some of the ongoing restructuring within Twitter under Jay Sullivan, the new Chief Product Officer and Acting Chief Revenue Officer.
In a statement to Bloomberg, a Twitter spokesperson said: “We are making updates to the structure and roadmap of our consumer products team to better focus on areas that will have the greatest positive impact on the public conversation”, without specifying where the changes are located. When Beykpour spoke to us on the decoder podcast last year, Twitter looked set to take on the likes of Substack, Clubhouse, and Patreon. At the time, it also had competition from other companies like Facebook in these areas. But a year later, Meta’s newsletter numbers look unimpressive, and an attempt to create a number of audio features is scrapped.
The only Twitter feature mentioned specifically by Bloomberg which is certainly still in progress is the edit button announced earlier this year. In accordance with what Jane Manchun Wong discovered about its testing, the report says it will allow edits within a certain time frame of the original post and include a tweet’s revision history.
Earlier today, Twitter announced an end date for TweetDeck’s availability for Mac, though it’s unclear if that has anything to do with this redesign. Two features where we’ve seen continued development that could be recorded as having a “positive impact on public conversation” include the testing expansion of the Twitter Circles feature which takes a page from Instagram’s Close Friends playbook and its Birdwatch fact-checking setup.