Unlock launches “Headline”, the new standard for Web3 subscription newsletters
The launch of Headline creates a springboard for creators to bring their newsletter-based communities into the next generation of the Internet
NEW YORK, April 7, 2022 /PRNewswire/ — Unlock, the NFT-based protocol for creators and their communities to connect directly online, is pleased to announce the launch of Headline, the first-ever platform-independent mechanism designed to enable creators to integrate newsletter subscriptions into the Web3 ecosystem.
Unlock propels creators into the next generation of the Internet, providing them with the tools and technology to take ownership of their communities,” said Unlock Founder and CEO. Julien Genestoux. “The launch of Headline is an important step in creating a platform-independent ecosystem for creators.”
Headline uses technology from Ceramic, a decentralized data network bringing unlimited data to Web3 applications and Lit Protocol, a distributed network for encryption to set a new standard for subscription newsletters in Web3.
“Encrypted data and access control on the open, decentralized web allow creators to create world-class experiences for their fans, without having to rely on a Web2 platform as a middleman. Composability open like, like how Lit Protocol and Unlock can work together, are in service of creating more value for creators and their fans,” said David SneiderCEO Lit Protocol
“We believe the most successful Web3 projects are those that build bridges across the ecosystem. Ceramic’s open, decentralized data network is a natural fit for Headline, and we’re excited to see how creators leverage this infrastructure. composable to share their content across a multitude of communities and platforms,” said lauren feldBusiness Development Manager at 3Box Labs.
Online publishing platforms have proven time and time again that they act in their own best interests, imposing limits on creators, such as onerous fees and other business model decisions that benefit the platform and hinder the creators. One of the main ways to retain users on these platforms is to lock members to the platform, rather than allowing creators to directly control these fan relationships. Unlock offers a new alternative to creators trapped inside the walled gardens of these Web2 platforms by allowing creators to directly manage who has access to their content, no matter where it is published.
With Headline, creators directly share their newsletters with readers who hold those creators’ membership NFTs. This approach means creators don’t have to rely on a third-party publishing platform that requires readers to log into this site to access and subscribe to newsletters. Readers will retain the normal experience of having newsletters in their inbox, but for creators this represents a step change that gives them direct control and ownership of their newsletter subscription.
Unlock is building the new business model of the web by enabling creators new ways to monetize their content through a decentralized access control system. Unlock’s solution is an open-source, Ethereum-based protocol that streamlines member benefits for online communities by giving creators control over subscription and access to their content, without any middlemen. The unlock protocol can be applied to publishing (paywalls), newsletters, software licensing, or even the physical world, such as with transportation systems. The web has revolutionized all of these areas – Unlock will make them economically viable.
SOURCE Unlock Protocol