World Out of Home Organization adds new speakers to its European Forum

Massey will join the diversity panel, Doing Diversity in Out of Home (DDOOH), alongside moderator Annie Rickard of OOH Capital and Naren Patel of Geoprove. Patel is the founder of Media for All.

Araki will present how OOH can support sustainability. She leads the sustainable development initiatives of Clear Channel in France.

The one-day virtual event will close with a “Programmatic Power Panel” moderated by Mungo Knott, Sales Platform and Product / External Director at Global UK.

Adam Green, executive vice president of Broadsign’s Programmatic Platforms; Nikki Hawke, CMO of Hivestack; and JC Conti, CEO of VIOOH.

The other speakers already named are Mark Read, CEO of WPP, who will be interviewed by Tom Goddard, President of WOO. Other speakers included Justin Cochrane, CEO of Clear Channel: Europe; Christian Schmalzl, co-CEO of Ströer management SE; Andy Sriubas, Commercial Director of OUTFRONT Media; and James Murphy, co-founder and CEO of WOO’s advertising agency, New Commercial Arts.

David McEvoy of JCDecaux and Giovanni Uboldi of IPGDecaux will examine OOH’s global outlook as the world recovers from Covid-19.

Murphy will examine the role of the outside world in an increasingly e-commerce dominated marketing world

Goddard says, “Diversity, sustainability, programming, and e-commerce alignment are major issues for the global OHO industry. We found some amazing speakers and our thanks go to them. European Forum, the inaugural event of WOO’s first world tour is unmissable. ”

Interested parties can Click here for the full provisional program:

The WOO event will be free for members, but non-members will also be able to register for a fee of € 150. To book the event, Click here.

For more information visit www.worldooh.org.

European Forum of the World Out of Home organization List of speakers of the European Forum Diageo Clear Channel France


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Joseph Hedrick

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